Enola Labs Blog

April 12, 2013
Enola Labs

With the rise in adoption, functionality and flexibility of mobile applications, the US military has begun formulating and executing plans for application usage within several branches of the armed forces. While some of these applications are standard organizational apps that enterprises have been implementing for years, others may allow the US military to continue to enhance their modern warfare arsenal through various digital means. Current State of Modernization Now, if we are having a conversation about the US and modern warfare we’d be remiss not to first mention unmanned aerial vehicles (UAVs.) American UAVs or drones as they are...

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April 09, 2013
Enola Labs

At 11 am CST, Google announced it will be bringing Google Fiber, a one-gigabit broadband Internet and TV service, to Austin, Texas. The event took place in Austin’s Brazos Hall, seen below, and featured notable guests Mayor Lee Leffingwell and Texas Gov. Rick Perry along with leaders from across Austin’s business community. The announcement was followed by loud cheers that echoed throughout the room. Several individuals took turns thanking the local community for their hard work in enticing Google to bring their Gigabit internet service to the city of Austin. Councilwoman Laura Morrison noted a program called Big Gig...

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April 05, 2013
Enola Labs

The day before Facebook Home was unveiled, I wrote up a post about the impending release. At that time, most of the world only knew the project as “the Facebook Phone,” but now we how much of a hyped-up misnomer that was. The actual name of the software (note: not hardware, which the name “Facebook Phone” has the potential to imply) is much more appropriate, considering that it functions as an anchor to your Facebook world. Indeed, with this software enabled, the phones that run them will become highly optimized for an ideal Facebook experience. It’s designed to be...

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April 03, 2013
Enola Labs

By Adib Masumian Rumors of a “Facebook phone” have been floating around the Internet from as long ago as September 2010, when Techcrunch reported via an undisclosed source that, “Two high level Facebook employees – Joe Hewitt and Matthew Papakipos – are said to be secretly working on the project, which is unknown even to most Facebook staff.” Ever since the article, Facebook has made an effort to disavow the notion that they would create such a device. On the same day Techcrunch released their report, Mashable wrote a piece repudiating the idea, quoting Facebook spokesperson Jaime Schopflin: “The story, which originated in...

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March 31, 2013
Enola Labs

From SXSW 2013: Mobile is the Future of Retail http://www.publishersweekly.com/pw/by-topic/digital/retailing/article/56276-sxsw-2013-mobile-is-the-future-of-retail.html SXSW 2013: Mobile Is the Future of Retail of the top 500 retailers, 60% have a mobile consumer interface Wal-mart’s Wendy Bergh, who is senior director of mobile and digital strategy for the big box retailer, said her focus has been on the in-store experience that can be created through mobile apps. ”mobile can really bring the Web to the store. Mason pointed to some futuristic technology that’s already here, such as a program Sephora does, which has a unique in-store...

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March 29, 2013
Enola Labs

​Since the rise of smartphone ownership, organizations have been looking for effective ways to utilize mobile applications to empower their workforce. The mobile app economy is no longer simply a place for games and personal utilities. Now, companies and businesses of all sizes are working toward solutions to increase efficiency, drive sales, and create a robust framework in which their companies’ mobile ecosystem can operate. The answer they have found is using “bring your own device” or BYOD strategies. BYOD refers to a company policy which enables employees to bring their mobile devices to the workplace. Companies are utilizing BYOD...

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March 28, 2013
Enola Labs

Last Thursday, BI Intelligence—a new research and analysis service that specializes in mobile computing and the Internet—hosted a conference called IGNITION: Mobile. According to a report by the Business Insider, the focus of the gathering was to study recent developments within the mobile domain. Some of their topics included, “growth of the smartphone and tablet adoption, the platform wars, and how consumers are actually using their devices.” The findings provide a clear look at how mobile devices are affecting consumer habits across the world. The firm noted that today, twice as many mobile devices are being sold as...

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March 27, 2013
Enola Labs

Since the beginning of the mobile revolution, Yahoo has made very little impact in the mobile environment. In July of 2012, when Marissa Mayer was appointed President and CEO, she understood the importance of shifting her organizational strategy into the mobile app-driven economy. In one of her first statements after taking the reins of the $26 billion company, Mayer commented about the future of her company, “Yahoo will have to be a predominantly mobile company.” With ballooning worldwide smartphone adoption rates, Mayer recognized that to keep up, Yahoo would need to shift their focus. She went on to say, “Today, there are...

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March 26, 2013
Enola Labs

​In Apple’s latest move to improve their subpar mapping system, they recently acquired an indoor-GPS startup called WiFiSLAM for roughly $20 million. According to a report by the Wall Street Journal, WiFiSLAM “has developed ways for mobile apps to detect a phone user’s location in a building using Wi-Fi signals.” A more detailed report on WiFiSLAM conducted by VentureBeat last August sheds some additional light on how their indoor mapping service works. Essentially, the app paints a rough picture of where you are based on a combination of surrounding Bluetooth and Wi-Fi signals. As you walk around a building,...

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March 22, 2013
Enola Labs

​There are a lot of enterprising people out there with great ideas for apps. But as promising as their ideas might be, they’ll be swimming against the current when they make their foray into the App Store unless they use 100 bytes of very valuable information that Apple has allocated them: a keyword list. As you can imagine, the purpose of a keyword list is to help increase visibility for your apps in the App Store. It’s important to choose your keywords carefully because there are only three elements of an app that influence App Store visibility: App name ...

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