Enola Labs Blog

March 20, 2013
Enola Labs

​Mobile applications that address users health care needs are becoming a growing segment in the mobile app economy. With advanced smartphone technology and robust application innovation users are able to access information related to many of their health needs from the palms of their hands. Today, there are over 45,000 mobile applications related to user’s health and wellbeing. Although mobile applications that provide users with health information are not new, the amount of information and how it is delivered has dramatically changed. For diabetes patients, there are mobile apps that are able to test blood sugar levels and provide personalized...

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March 19, 2013
Enola Labs

​The New York Times reports today that an anonymous executive within the television network ABC has discussed plans to launch mobile applications that will have the ability to stream programming to the tablets and smartphones of cable and satellite subscribers. The move would make ABC the first of the big three American television networks to broadcast streaming national and local feeds to it’s subscribers. Allowing customers the ability to stream local and national programming to their mobile devices can have a considerable effect on how individuals consume their television content. Imagine having the ability to watch local or national...

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March 18, 2013
Enola Labs

In cities across the globe, public officials are making use of mobile applications to connect with local residents. The ease of use of mobile applications and the widespread adoption of smartphone technology make mobile apps an easy choice when officials brainstorm ideas of how to better reach their communities. Mobile Apps and Public Works Mobile applications can be used in a variety of innovative and helpful ways to stay connected with residents. In Champaign Illinois, the public works department recently launched a free mobile application that allows locals to report common infrastructure issues around the city. The residents can use...

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March 15, 2013
Enola Labs

​A recent study by Nasscom, in association with Deloitte, pegs the Enterprise Mobility Market to hit $140 billion by 2020. The analysts cite the widespread adoption of smartphone devices and users preference to web experience via mobile applications as the key drivers of growth. Economies seeing the fastest growth in enterprise mobility will be Asia Pacific countries and the EU, however North America will remain the largest mobile application market for some time to come. Enterprise mobile applications already have significant traction in several segments of the economy including banking, retail, customer service, and healthcare, however as other segments begin to understand...

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March 14, 2013
Enola Labs

Although the battery power industry has seen dramatic improvements in the past decade, we are still very early in the development stages of what can be provided with battery technologies. For many reasons, the mobile industry has a deep interest in furthering these technologies. In our mobile dominated world, not only will better innovation provide millions of users with a more robust mobile experience, but it can also help solve a key problem many under developed countries face, the lack of reliable electricity sources. Companies manufacturing rechargeable battery cases and battery extenders can provide temporary relief, however a new approach...

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March 13, 2013
Enola Labs

The 2013 SXSW Interactive festival, featuring presentations on emerging technology by industry leaders, wrapped up on March 12th in Austin, Texas. The interactive conference has been known to attract forward thinking minds from across the technology sector and this year was no different. Although the event focused on several technology sectors, there were many fascinating discussions revolving around the mobile industry. In a panel discussion entitled “Retail is Going Mobile,” CEO’s from several retail shopping applications along with Walmart’s Senior Director of Mobile Strategy Wendy Bergh told us that Walmart is focused on bringing a better in-store experience to...

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March 12, 2013
Enola Labs

​A recent survey conducted by Compuware Corporation reveals some interesting findings on mobile user experience. The study sought insights from over 3,500 global users on their preferences when it comes to mobile usage. The results show that 85% of respondents prefer using mobile applications over mobile websites. When asked why, most users cited convenience and ease of use. Around 50% of respondents said they experience problems on mobile websites including crashes, freezes, errors, and sluggish or even stagnant launch times. The study went further in asking what consumers are looking for in their mobile applications. A few findings show that users like quick...

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March 11, 2013
Enola Labs

​A recent study conducted by InsightsNow looked at how individuals are actually using their mobile devices. The study collected data from over 3,000 mobile users ranging in age from 13-54. The findings give us insight into not only how individuals are using and interacting with their mobile web experience, but how to better position and insert your company or product seamlessly into that experience. The findings conclude that mobile users are broken down into seven goals they are looking to achieve while utilizing the web in the mobile space. These goals range from preparation, such as planning for upcoming activities or...

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March 10, 2013
Enola Labs

​Forrester white paper on the mobile in-app marketing opportunity http://info.tapjoy.com/wp-content/uploads/2012/12/Forrester-Consulting-The-Mobile-In-App-Marketing-Opportunity.pdf How ‘Free’ Can Pay In Mobile Apps - The Accelerators - WSJ http://blogs.wsj.com/accelerators/2013/03/04/how-free-can-pay-in-mobile-apps/ Mobile Industry Sees Shift in Innovation http://online.wsj.com/article/SB10001424127887323628804578344380625574980.html Facebook’s Ongoing Quest to Make Money From Mobile | Fast Company http://www.fastcompany.com/3006370/innovation-agents/facebooks-ongoing-quest-make-money-mobile ...

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March 08, 2013
Enola Labs

Since March of 1987, Austin has been home to a festival lasting up to ten days that features some of the world’s best in film, music, and interactive media. Since its inception, the interactive conference has been known to attract some of the brightest minds in the digital world and even helped notable companies like Twitter gain early traction after their founding. This year’s interactive festival will last from March 8-12 and again is set to feature some of the top thought leaders in the technology industry from around the globe. One of the opening acts featured Mario Garcia,...

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