January 04, 2018
Enola Labs

Enola Labs creates custom strategy and products for mobile and web.

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Mobile technology use surpassed desktop use back in 2016. In 2017, we saw mobile technology continue to advance, and in 2018 we don’t expect any signs of this advancement slowing down. Below, our software development team compiled 18 mobile technology statistics and predictions for 2018.

1. In-App Spending is hitting record highs and accounts for the majority of worldwide mobile ad spending. (Smaato)

2. 21% of minutes on mobile devices are spent on social media. (Statista)

3. China, Brazil and India will be the top markets to watch in terms of app store spending. China’s growth rate is expected to outpace the rest of the world. (App Annie)

4. 87% of user’s time spent on mobile is in an app. (Statista)

5. Customer service through AI is expected to become more prevalent, allowing customers to chat with customer service chatbots via their mobile device. (Forbes)

6. Google Chrome is the most popular mobile browser to-date, with 49.1% of total mobile users using this browser. (Statista)

7. Mobile security attacks are expected to become more frequent, and 79% of IT professionals find it difficult to secure mobile devices. (Dimensional Research)

8. Mobile development will continue gaining popularity with blockchain usage (Merehead)

9. Mobile users in the United States spend over 5 hours a day on their mobile device. (Flurry Mobile)

10. Kotlin, Swift, JavaScript and Objective-C are the most popular mobile development languages heading in to 2018. (Merehead)

11. There will be an increased prevalence of Accelerated Mobile Pages (AMP), a project by Google and Twitter to make web pages load extremely fast on mobile. (tCognition)

12. Augmented Reality via mobile is expected to gain more momentum in 2018 thanks to more powerful mobile devices. (Merehead)

13. As IoT continues to advance in 2018, we will see mobile devices serve as a hub for IoT through mobile applications. (tCognition)

14. Machine learning will be in higher utilization among developers to better personalize user experience. (Forbes)

15. Android Instant Apps are expected to gain steam. These are native apps that function like websites. (MobileAppDaily)

16. Continued cloud technology integration into app development strategy is growing fast in 2017 and will become the norm in 2018. (Enola Labs)

17. Shopping via mobile devices is at an all-time high, and Black Friday sales via mobile have steadily increased each year. (TechCrunch)

18. Over 67% of small businesses are expected to have an app in 2018. (Clutch)


If you have an app development project you would like to launch in 2018, contact us today to set up a discussion.