May 27, 2014
Enola Labs

Enola Labs creates custom strategy and products for mobile and web.

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You’ve solidified your digital strategy, you’re ready to make your business mobile, and you’ve got all the plans laid out for your native mobile application. But, diving into creating a mobile app isn’t always simple- it’s important to take a deep breath and really spend time planning how your app will function and what it will look like, all with the user experience in mind. Many times, businesses skip this crucial step, and their apps end up disconnecting with users and creating and overall poor experience. Learn from their mistakes, and avoid these four mishaps when creating your mobile app:

Not Letting Items Breathe

Cluttering your app is easy to do and can be detrimental to the user experience. Over-stuffing a display with images and text can overwhelm the user and create confusion on what to click- not to mention, poorly designed, stuffed interfaces can cause users to simply leave and delete your app. App navigation is key to impressing the user and actually creating a useful application. If there’s too much going on, the user won’t know where to go or how to move around the app.

Make sure to always preview your work on the actual devices your designing for to make sure the user can see the most important parts of your design, and that everything has room to breathe.

Forgetting That Mobile Means Smaller

It may seem obvious, but a mobile screen is smaller than a desktop, so it is critical to make sure your fonts and images are properly sized. Tiny text or giant images that take up an entire screen will confuse and frustrate users.

In addition, take into account the width of a fingertip when designing your touch targets- buttons that are too small for a user to tap will make your app useless. Ensuring that touch targets are evenly spaced with enough room to be easily tapped is also vitally important to creating a user-friendly app.

Not Beginning With a Flowmap

A great design is nothing without good planning. If you fail to develop a flowmap before beginning the design phase of your app, you could be creating a confusing, illogical monstrosity that users will have no idea how to navigate through. Create a simple flow chart of your app before designing to ensure there are no convoluted areas in your plan, and to make sure your key screens are near the top.

Assuming All Users Are Created Equal

No one is going to use the app exactly like you do, and to assume so could be the downfall of your application. User testing is incredibly important to make sure your app really does flow as great as you think, and that using it is intuitive to your target market. Organizing a testing group of designers and other trusted colleagues will help you ensure that the app is well-designed and thought out completely before releasing it to the public.