Its no secret, mobile devices have transformed the world. With estimates showing 72% of the planet’s 6.9 billion people being mobile by the year 2016, organizations acknowledging and embracing comprehensive mobile strategies are best equipped for the growing consumerization of mobile technologies.
Companies recognizing this shift are aggressively transforming their business operations to reflect a more mobile centered approach. Organizations are focusing on mature mobile plans with carefully orchestrated mobile strategies that align user needs, business goals and new industry opportunities.
Whether organizations are looking to more easily interact with their customers and clients, improve staff productivity and efficiency, capture data at the point of transaction, remotely monitor assets, or completely transform their business operations, mobile is the answer that provides the most engaging user experience and unquestionably best reflects the current technological shift.
Companies today develop mobile strategies as a way to stay relevant in our current and future technology climate. Building a strategy involves time and effort to identify easy wins, weighing mobile impacts against costs, strategic investments and transformational goals.
In the same way a good business strategy changes to accommodate changes within the market, a good mobile strategy must adapt and grow to meet changing user expectations and capitalize on new technologies. An enterprise’s mobile strategy should answer several key questions:
A mobile strategy establishes a method for mobile planning, delivery, measurement, and review while placing your business in a position to be able to deal with the pace of mobile change, to recognize opportunities and to respond with confidence. Shifting user habits, infrastructure upgrades, new product offerings, and system requirements are just a few of the hundreds of issues that need to be addressed prior to creating a custom mobile roadmap.