According to a report on IBM Worklight, 75 percent of Fortune 500 companies are now taking steps to develop and deploy HTML5 mobile apps. Gartner Research predicted that mobile CRM apps would grow by 500 percent in 2014, and, as of January 2014, 90 percent of American adults own a cell phone, according to Pew Research. The mobile and digital shift has taken over the enterprise, and many companies are adjusting their budgets and transforming their business models to account for the necessity for mobility.
A digital strategy can significantly improve the workplace, including increasing efficiency, improving productivity, and optimizing processes, but implementing a digital or mobile strategy can be a struggle. While many businesses take time to plan and develop a solid, innovative digital strategy, their company is unlikely to reap the benefits of the mobile shift unless their new processes and values are properly implemented among employees. In order to truly become a part of the digital age, implementation is key.
When the digital shift first began, Bring-Your-Own-Device policies were an issue for organizations when employees decided to use personal devices for workplace communications. This has now largely been resolved due to MAM and MDM services that are now widely offered. However, companies still need to make sure they are establishing clear policies surrounding the usage of their enterprise applications or digital services.
In addition, when implementing a mobile application, business leaders should develop proper policies regarding password sharing and information sharing regarding sensitive company information.
Policies regarding digital strategies need to be documented and as clear as possible to ensure seamless transitioning among employees, leaving little room for confusion.
Beyond developing a digital strategy, leaders need to have an overall strategic vision for their organization - what are you looking to get out of mobility? What kind of digital environment is right for your business? What benefits are you looking to get from going mobile? Answering these questions and creating an ideal post-digital transformation vision is key to getting there. When key stakeholders in the company can adopt this vision and see an end goal, employees are more likely to believe in the change.
In order to achieve this strategic vision, business leaders need to understand all of their business processes - good and bad. Both the strong and weak points in a business’s plan and processes will make or break a digital strategy. Without truly understanding how a business works, or where potential issues may arise when implementing digital strategy, there is little room for improvement. By planning ahead for potential downfalls and recognizing the holes in your business plan, you can truly see where a digital or mobile strategy can help improve and fill in gaps in your processes.
Keep your employees informed of where you’re at early in your digital shift. Simply springing new policies and plans on them is less effective than making them a part of the plan. Have idea meetings, get their feedback throughout the process, work closely with IT on processes and planning - all of these steps will make your workforce feel like part of the shift, rather than it simply being thrust upon them. By engaging with employees across all departments, you could come across ideas you hadn’t considered, and you will truly get a feel for how mobile may impact your workforce, good or bad.
After beginning the implementation of your new strategy, it is crucial for sustained growth and improvement to encourage, receive, and listen to feedback from employees or clients. Mobile is not one-size-fits-all, and not every employee is going to like every aspect of your digital plan, so creating opportunities for open, honest feedback and encouraging employees to give that information is crucial to a sustainable plan. Employees that feel their opinions are validated and taken into consideration are also more likely to be advocates of the digital shift, making it easier to make changes and implement new digital strategies down the road.
Creating a digital strategy is only one step in the shift to mobile. Implementing a digital strategy across a business can be challenging, but with the right steps and processes, it can be made easier for both business leaders and their employees.
If you business could use a strategic partner in your path to mobility, consider contacting Enola Labs. We work with businesses to mobilize their workforce, create mobile solutions for business processes, and design software to improve their overall business plan. Let us know how we can help you take your organization digital.