Lucas Lallement, Solutions Architect at Enola Labs
First off, it’s simply the direction that we are currently heading:
Courtesy of Comscore
Facebook reported last year during their F8 conference that 60% of their traffic happened on their app. So we see that we seem to be heading this way, but below is why:
Today, apps have their downsides:
But it’s all about to change:
Apple’s extensions and Android’s intents
Today, extensions only give users access to your app’s functionality and content throughout iOS 8 and OS X Yosemite. But I believe that they will allow third-party apps to communicate with other apps in the future.
Facebook app links
Apple URL Schemes have been around for a long time but they are limited. One of the problems was that we did not know what app could be invoked and with what parameter. HandleOpener was a good attempt to solve that problem, but they didn’t get the exposure required to revolutionize the mobile space. Facebook App Links is a unified open cross platform solution for deep linking to content in your mobile app. You can leverage the Facebook Index API to discover what URLs can be deep-linked.
Check out App Links for more information.
So we’re getting the feel that mobile websites will be no longer, but what about experience using your computer? Mac apps and Windows apps aren’t very popular today but will they take over in the future?
This article is brought to you by Enola Labs. An Austin app development company with expert experience in software architecture, strategy, web and mobile solutions.