On Tuesday, November 12th, Enola Labs CTO, Marcus Turner, presented a talk on mobile strategy to the Texas Society of Association Executives.
The Texas Society of Association Executives is a nonprofit professional organization for persons engaged in the management of voluntary trade and professional organizations in Texas. TSAE provides the highest quality educational, leadership, and professional development opportunities to association executives and supplier members, which enhances the performance of the organizations they represent.
The presentation touched on several topics revolving around best practices associations can take toward implementing a successful mobile strategy. Beyond giving an in depth review of the current mobile landscape, Marcus touched on Enola Labs’ 3 step approach to implementing a successful mobile strategy: Planning the mobile purpose within the organization, Assessing the mobile maturity and existing assets, and finishing with evaluating and prioritizing.