July 13, 2012
Enola Labs

Enola Labs creates custom strategy and products for mobile and web.

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In case you haven’t heard, Google will be launching an Android tablet next week that they helped design…the Nexus 7. Starting at $199, with a 7-inch screen, the Nexus 7 will be in direct competition with Amazon’s $199 Kindle Fire and is a new challenger to Apple’s $499 iPad.

Although the Nexus 7 lacks some of the features of the iPad, (cellular connectivity, rear camera, less memory), The Wall Street Journal says that “Google’s tablet is a better choice than the iPad for people on a budget; for those who prefer a lighter, more compact tablet that’s easier to carry and operate with one hand; and for those who prefer Google’s ecosystem of apps, services and content to Apple’s.”

By now you’re probably thinking that the Nexus 7 sounds more like the Kindle Fire, and for the most part, you’re right. The two tablets are very similar, but the Nexus 7 offers some features not found with the Kindle Fire…

Like Apple’s “Siri”, the Nexus 7 offers its own artificial-intelligence feature called “Google Now”. From voice commands, it displays information relating to things like weather, traffic reports, your personal calendar and information on flights.

Perhaps the coolest feature that Nexus 7 brings to the tablet world is its battery life. It lasts 10 hours longer than the latest iPad and nearly five hours longer than the Kindle Fire!

While the Nexus 7 and Kindle Fire share the same size and price, the software of the Nexus 7 is more elegant. The Kindle Fire lacks a camera and microphone, and has a modified version of Android, which can slow it down…while the Nexus 7 features a camera, microphone and the newest version of Android. And for all of our fellow “app nuts” out there…the Nexus 7 can run 600,000 apps compared to the Kindle Fire’s 25,000!

If the specs are any indicator of success, the Nexus 7 should be poised to make some serious waves in the world of entry-level tablets. You can pre-order now at Google’s online store and play.google.com, but you’ll have to wait ‘til next week to get your hands on it!