Last year, Whole Planet Foundation set out on a journey to explore the world of iPhone apps and figure out how we could create one to support the Foundation. The result of that journey? The “Make Change. Not Waste.” mobile iPhone application! Download the app and you’ll be rewarded with Whole Foods Market® exclusive coupons when you take action towards a green lifestyle. At the same time this app is designed to help raise awareness and funds for poverty alleviation – the main mission of Whole Planet Foundation.
Collect badges by tracking your actions that support the environment or microcredit; simple actions like recycling, using a reusable bag, biking to work and reading the books The Whole Earth Discipline by Stewart Brand and Banker to the Poor by Muhammad Yunus. Completing ten green actions will unlock a coupon from a leading green brand, including: BlueAvocado, Nature’s Path, Alexia Foods, Dr. Bronner’s Magic Soaps, Stonyfield Organic, Frontier Co-op and Organic Valley.
Want to take your green actions even further? You can donate a percentage of the coupon value back to Whole Planet Foundation in lieu of receiving the coupon. When you do so, you’ll be able to learn more about 15 of the projects that we support and the microcredit clients and communities who benefit from the donation. Since Whole Foods Market covers the operating costs of Whole Planet Foundation, 100% of funds raised through the app will fund microcredit projects around the globe!
We are so excited about this app and it’s all a result of our great partnership with BlueAvocado, six Whole Foods Market® suppliers and the creative talents of TKO Advertising and Enola Labs. In fact, BlueAvocado, a company known for their fashion-forward reusable shopping bag, tracks its own eco-impact annually and in 2011 alone, they helped shoppers avoid 46 million disposable bags, upcycled more than 805,000 plastic bottles and helped to fund more than 150 microloans through their generous contributions to Whole Planet Foundation. Our sincerest thanks to them and all the suppliers who helped us make this app a reality.